About Securiclip - the design story
As regular travellers involved with the plastics industry coathangers always seemed to us as
hotel guests to be a key room amenity. The idea came of producing an alternative option using different materials, whilst still featuring a two part concept. The goal was and is that hotels would judge that they are not an overhead but are economic to invest in - providing a robust, rigid and substantial hanger solution which guests would find friendly to use without them feeling they are being treated as potential pirates !
The development was done in collaboration with Martyn Rowlands Associates. Martyn, a graduate of the Central School of Art prior to its merger to become Central St. Martin's in 1989, was a pioneer of the use of new polymers and moulding techniques. He explored these not simply to replace traditional materials, mainly wood and metal, but to use the potential of the technologies to create with them forms not previously undertaken industrially.
Several prototype models later the Securiclip design was decided on, also with input from one of the major tailoring companies with advice on the best contour shape to choose for clothes care. Today the hangers are produced with materials which are the evolution of the original ones chosen, and in addition we offer the newly introduced Acrylic version.
What does "synthetic wood" mean other than how the hangers look and feel
The Securiclip hangers are not manufactured with normal thermoplastic but from material of the "structural foam " family where, when it's moulded, the outer surface of the component becomes denser whilst the inner part is less dense and cellular, similar to a honeycomb when magnified. This honeycomb structure creates a pronounced rigidising effect which is why we choose it for Securiclip. This is very similar to the effect created in nature by the long hollow tracheid cells in wood where they too contribute to the stability of the tree - hence "synthetic wood ".